SU recently announced that all new stamp sets will be die-cut. This is HUGE and will help increase everyone’s sales. Why… two reasons:
1. Your customers hate cutting the stamps themselves! Seriously. One of the two main customer complaints my clients hear is that they really don’t like cutting the stamps themselves because its tedious and/or they aren’t good at it.
It’s an obstacle, and anytime you place an obstacle in front of your customers, its going to have a negative impact on sales. Remove the obstacle and increase sales!
2. Customers will play with their stamps more! Picture this scenario.. a new customer comes to their first workshop. They really get into what you demo and they place an order. A few weeks later, when they get their order, they see they have to cut the stamps themselves. They don’t have time at the moment, so they put the bag aside. Will they ever pick up the bag again and cut the stamps?
Maybe… maybe not.
The truth is, there are lots of first-time customers out there who never get around to using the product they order. By making it easier for them to use it, you increase the number that actually do, and you’re a lot more likely to get repeat business from someone who actually used the product in their first order than from someone who didn’t.
Promote the heck out of this. Especially in your August newsletters!
And, if you can come up with more reasons, write them in the Comments section of this post!