Ever since I wrote ‘Stamping Is My Business!‘ ten years ago, I’ve always explained that simply making money cannot be the reason you’re trying to build your stamping business.
The truth is, money, in and of itself, is never a powerful enough motivator. It’s simply not a strong enough objective. Trust me… on the days when you just don’t feel like working your business, if it’s just about money, you’ll find a way to slack off.
Your Objective, however, CAN be about what that extra money will provide you and your family that you would not otherwise have. The undeniable truth is that money does open up opportunities you wouldn’t normally have access to.
THAT ‘Why’… that Objective… can be incredibly powerful!
For me, it’s always been about my family. Providing my son with the opportunities I never had, and giving my family experiences we would never have otherwise. That gets me up and moving every morning. No matter how I feel, no matter if working my business is the last thing I want to do, I can focus on my ‘why’ and get it done!
Last weekend, I experienced my ‘why’ in such a profound way, I wanted to share it with you.
My son, John, is a huge fan of Mardi Gras Indians. Mardi Gras Indians are African-American Carnival revelers in New Orleans, who dress up for Mardi Gras in suits influenced by Native American ceremonial apparel. The suits are incredibly elaborate and hand-sewn every year. Many of the tribes also parade on the Sunday nearest to Saint Joseph’s Day (“Super Sunday”) and sometimes at the annual New Orleans Jazz & Heritage Festival.
John loves the costumes, the songs, the dancing. He’s too young to have a bucket list, but if he did, joining a Mardi Gras Indian tribe, if only for a little while, would be on it.
This past weekend, we attended a music festival that kicked off with a Mardi Gras Indian parade. For reasons I still can’t figure out, the Chief pulled John into the parade and let him dance with them! They didn’t pull anyone else in. Just him. Take a look at this video:
I can’t even begin to describe the feelings that were going through me at that moment. How happy I was for John, and how gratifying it felt to know that we were able to make this opportunity happen for him. Because if I didn’t work so hard, we couldn’t spend the time in New Orleans that we do. And if we couldn’t do that, this would never have happened.
Honestly, I’m still so elated about this, I could work for the next month without sleep!
That’s the power of a strong ‘Why.’ And if you’re struggling with focus, consistency or enthusiasm for your business, I would tell you to look at WHY you’re doing this. The odds are, it needs some revising.
And I promise you this… once you find a truly meaningful ‘Why’ for your business, you will find a reserve of energy and enthusiasm you never knew you had!