Facebook knows a LOT about you. They don’t just keep track of the websites you visit. They actually keep track of what you post in your Status Updates. They use this contextual logic to determine the types of Ads to put in front of you.
Savvy FB Advertisers understand this, and take advantage of it.
If you know when your audience is likely to be most excited about your product or service, you can use this ‘psychographic’ profiling to your advantage.
Here are a few examples:
Selling car accessories? Target ‘New Vehicle Buyers’
Selling houses? Target ‘New Parents’ who’s Home Type is ‘Apartment.’ You could also target, ‘Likely To Move’
Selling the International Star Registry? Target people in ‘Long Distance Relationships’
That last one was a little bit out there (pun intended), but you get the idea.
The bottom line is, once you understand your audiences’ buyer psychology, Facebook probably has a way for you to laser-target them.