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If
you can't read this,
select
here.
 Dear
Friends and Colleagues,
Welcome to
February!
I know a lot of
you are happy to put January behind you, but, as business
owners, if you did have a bad January, its important to look at
why, so it doesn't happen next year.
The short answer?
Many of you spent a little less time on your business in
December!
This is the type
of business that you really have to book in advance. So,
if you know you're going to pull back a bit in December this
year, make sure you have January set up before the end of
November.
A little
preparation goes a long way!
Finally, go Big
Blue! Congratulations to my hometown New York Giants on
their Super Bowl victory!
Enjoy this month's
newsletter, and, as always, if I can ever be of service, please
don't hesitate to get in touch!
Warmest
regards,
John
Sanpietro
Certified
Professional Development Coach
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How To Get The Most
Out Of
Sale-A-Bration! |
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For many of you, this is the busiest time of the
year. The annual Sale-A-Bration is always
good for increased sales and recruiting.
But there are a couple of things you can and
should do get the maximum benefit in sales,
recruiting AND profit:
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Follow Up
on those Minis! - Don't just send out
the catalog and wait by the phone for your
customers to call you. Get on the
phone and reach out to them. And do it
quick! Every day you wait is another
day for your customer to lose, recycle or
throw away your catalog.
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Upsell,
Upsell, Upsell! - Make sure that your
customers know how much more they have to
order to qualify for another free stamp set.
If you're doing a workshop, make sure
everyone knows how much more the workshop
has to take in for the hostess to get
another one. You'll be amazed how much
you can increase your sales just by making
sure everyone has this information.
-
Schedule an
Opportunity Night in Early March -
Opportunity Nights have significantly higher
success rates than recruiting overall.
Take advantage of that fact, as well as your
company's recruiting incentive and get an
Opportunity Night on the calendar before
March 10th. It gives you a reason to
discuss the recruiting special with everyone
you see this month, as well as a destination
to point them toward if their interested in
hearing more.
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E-Mail & Internet Marketing Boot Camp...
Early Bird Expires Monday! |
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If you have Constant
Contact, Vertical Response, a personal web or blogsite,
or a company-sponsored site, you're probably spending a
decent amount of money every month.
Most stamping business
owners, however, are NOT using this technology as well
as possible to grow their TRADITIONAL stamping business
- getting more local customers, booking more workshops,
increasing their local sales and class attendance,
and recruiting more local downline.
If you'd like to learn how
to take full advantage of the technology you're already
paying for, I invite you to sign up for the
E-mail & Internet Marketing Boot
Camp!
Early-Bird Discount
expires on Monday, February 11th!
For more information, or
to register, visit
http://www.stampingismybusiness.com/emailboot.htm
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Bad Idea of the Month:
Openly Advertising for Discount
Downline |
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 Over
the last few weeks, I've seen this on several blogsites.
It lists the different types of ways you can run your
business if you sign up.
Taken directly from these
posts, the first three types spotlighted are:
Deal
Demonstrator: Buys the starter kit because it’s
such a great deal! May place one initial order
(because she’ll get 30% off), but then lets her
demonstratorship expire.
Discount
Purchaser: Likes the idea of buying stamps for
personal use at a 20% discount and occasionally
sells to neighbors, relatives, and friends.
Seasonal
Demonstrator: Works hard at the business during
September, October, and November for seasonal money
and maintains minimum orders and sales during the
balance of the year.
I can't for the life of me
imagine why anyone would:
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Advertise the Kit as
product you can buy and then drop
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Advise people to sign
up and just purchase using the discount
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Look for people who
are only going to work their business three months a
year
#1 - the Kit is NOT
product! It represents an opportunity. And you
do a disservice to yourself, your fellow business owners
and your company by implying otherwise.
#2 - Why would you advise
a customer, who's sales you're making 20-30% commissions
on, to become a downline if you know she's not going to
do much more than continue to buy product herself?
You only earn 3-6% commission on your downline sales,
so that downline would have to buy 3-6X more as a
downline than she did as a customer for you to break
even. Not likely.
#3 - Same principle here.
Even if your downline works 3 months a year, she's
probably not going to generate enough additional
business for you to just break even, much less make a
profit.
If this post or document
is on your site, I would advise you to take it down.
Remember, your recruit the downline you ask for... and
what you're asking for here is NOT what you probably
want.
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Book Product of the Month
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 FLIP
Video Camcorder
by Pure Digital
As we enter the age of Web 2.0, you're going to be
seeing a lot more audio and video on websites.
There's no question that having some video on your
stamping website is a good idea. Stamping and
scrapbooking is a very visual medium that looks great on
video AND it makes your website more engaging (we'll
talk about this is the next
Boot Camp - see above).
If you like the idea of
video, but you're technologically challenged, then
you'll love the FLIP. It's a very simple,
point-and-shoot video camera with a hard drive capable
of storing up to 60 minutes of video.
When you're done shooting
you simply flip up the USB plug (hence, the name), plug
it into your computer and upload the video.
Like I said... VERY
simple, And with a retail price of just $119, the price
is right, too!
For some samples of FLIP
videos on a website, check out Ann Clemmer's site,
www.stamperdog.com.
Select here for more information from Amazon.com.
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Stamping
Business Q&A
Should I Put My
Recruiting Password On My Personal Website?
It's just my opinion, but I don't think you should.
I know
everyone is excited about the ability to sign people up
online... and deservedly so... but just because you can
sign someone up online doesn't mean you can, or should,
remove yourself from the process!
Doing so diminishes, or
even cheapens, the opportunity.
Recruiting is personal. When you're in the process
of recruiting someone, you have a responsibility to give
them all of the information. How can you do that
if you're not even having a conversation with them
before they sign up?
And
once you sign them up, you have a responsibility to them
as an upline. How do you meet those
responsibilities if you don't even know who they are?
And if
you're not doing those two things, are you really
recruiting a quality downline? Do you really
expect them to stick around? And when they don't,
how do you think that affects your reputation AND the
company's?
I know
there are some people out there who are just trying to
pad their numbers any way possible, but if you're
looking to build a quality, long-lasting, sustainable
business, you can't shortchange the recruiting process!
Use
the online agreement, but use it properly. Make
sure you and your prospect go through it together, even
if you're just on the phone.
You'll
end up with a better business in the long-run.
(If
there's a question you'd like answered, or a topic you'd
like me to cover, feel free
to
send
me an e-mail)
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Testimonials... |
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Your
Boot Camps
are AMAZING! I learn more in four weeks with you than I learn in
years with anyone else!
- PC, New Jersey
Group
Coaching has truly helped me be more profitable & I've met many nice
(and smart) Demonstrators to make it even better.
- AMC, California
Your
book is
awesome! Before I read it, I didn't think I could make money with my
stamping business. Now I (and my husband!) know I can!
-
DF, Utah
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Quick
Links...
Order
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Order
the Printed Version of "Stamping Is My
Business!"
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Coaching Group
Find out how to book John to speak live to YOUR group
Learn
more about the SIMB Referral Program Sign
up for 1-on-1 Coaching
Sign
up for an @StampingIsMyBusiness.com e-mail address
Order
the "Stamping Is My Business!" Tote Bag Stamping
Is My Business! Homepage
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Me
Past Newsletters
January, 2008
December, 2007
November, 2007 October,
2007
September,
2007
July,
2007
June,
2007
May,
2007
April,
2007
March,
2007 February,
2007 January,
2007
December,
2006
NEWSLETTER
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Companies I Use
People
always ask me what companies I use to run my home-based
business. The links below are all companies I work with
and recommend:
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